Lucas Bols, Passion and Innovation since 1575
Lucas Bols BV is the world’s oldest distilled spirit brand and one of the oldest Dutch companies still active. Since April 2006 it is back in Dutch hands thanks to a buy-out by the management and investor AAC Capital Partners. Lucas Bols has returned to the city where it all began in 1575: Amsterdam. Bols has mastered the art of mixing and blending; with old recipes and new flavors. Liqueur, genever, Corenwijn and gin. Both pure or as part of an exciting range of cocktails.
It’s all about quality and innovation
Since April 2006 Lucas Bols manages the production, distribution, sales and marketing of the Global brands Bols, Galliano, Vaccari and Damrak Gin and a portfolio of regional brands including Pisang Ambon, Bokma, Hartevelt, Coebergh and a large group of Dutch genevers and liqueurs. The ability to innovate and to have a good relationship with professional bartenders worldwide are essential for the success of Lucas Bols, working out of its headquarters in Amsterdam with a small but dedicated team of 45 people. In 2006 the company was producing three million boxes per year, distributed over 110 countries. Presently, the Bols Liqueur range has more than 38 flavors. Important strategic partners are distributor Maxxium and producer Avandis.
New strategic route for Bols
At the heart of the portfolio is the Bols brand. Even before the buy-out a youthfulness strategy for this brand was implemented by some of the present board of directors, in 2004 chosen by the leading international Drinks International Magazine as ‘Best Brand Re-Launch’. The Lucas Bols team now has every opportunity to expand and further implement this strategy. An important role is reserved here for the Master Distiller who can draw on the rich Bols heritage and ensure high quality now and for future products. But also House of Bols the cocktail & Genever Experience and the Bols Bartending Academy extend an invitation to renew your acquaintance with the unique and ancient Bols brand.
All about Lucas Bols
Do you want to know more about Lucas Bols? On our website you will find more information about the background of the company Lucas Bols B.V., the extensive selection and distribution network. But why not also pay a visit to House of Bols the Cocktail & Genever Experience. You will discover the hidden world behind genever and liqueur. Discover the sensations of taste, aroma and scent. And you will also experience the glitter and glamour of The World of Bartending.